How to Find Marketing Insights in 2023 – Ceve Marketing
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The host begins the video by explaining two crucial details about the importance of marketing insights. First, insights are easily visible. Additionally, they’re statements that alter our perception of the issue. What’s interesting about the second aspect is that altering our frame of reference is often the task of the journalist.
The presenter advises you to use impactful publications for insights. The presenter simply conducts the Google lookup on the subject or category of the product and type in the title of one of the recommended publications. He demonstrates a couple cases of this looking up a particular term as well as a publication and finding an article from which to glean an insight. He then demonstrates that the very first paragraph or headline of the text can offer the insight. It will aid strategists in finding new insights, and also boost their confidence due to the credibility and influence of some publications.